Alhokair to open its fourth Marks & Spencer Lingerie & Beauty Store in Saudi Arabia

Alhokair Fashion Retail will today open a new 200 square metre Marks & Spencer Lingerie & Beauty store at the Al Noor Mall in Medina. The opening of its fourth Marks & Spencer Lingerie & Beauty store in Saudi Arabia follows the popularity of its Lingerie & Beauty stores in Riyadh, Dommam and Jeddah which opened last year.

Alhokair has worked in close partnership with Marks & Spencer since 2001 and currently operates 22 M&S franchise stores across Saudi Arabia and the Caucasus. Over the coming months Alhokair plans to open a further three Marks & Spencer Lingerie & Beauty stores across Saudi Arabia including entering the cities of Mekka and Jubail for the first time. The aspirational design and smaller footprint of the standalone Lingerie & Beauty stores allows Alhokair to extend the reach of the Marks & Spencer brand, as well as complement its existing full-line store presence in Saudi Arabia.

The new store will feature a neutral colour palette and flattering lighting, offering the perfect backdrop to showcase Marks & Spencer’s inspiring quality product offer which includes its latest spring lingerie collections and a selection of M&S quality beauty products. A team of fully trained sales advisors will be available to offer a dedicated services to customers.

Mark Koprowski, Marks & Spencer’s Regional Director, Middle East and CIS, said:

“Since we launched our world-first Lingerie & Beauty stores last year, we’ve had a great response from our customers in Saudi Arabia and a strong demand for our exceptional quality lingerie and beauty products. That’s why we’re delighted to be opening our new store in Al Noor Mall, as well as entering new cities in Saudi Arabia for the first time.”

“As one of the world’s leading retail operators, our franchise partner Alhokair offers us extensive retail expertise, local knowledge and access to leading shopping destinations. Through our Lingerie & Beauty stores’ smaller footprint we are able to access even more prime positions in leading shopping malls in line with our international growth strategy to have a presence in these key retail locations.”

For further information, please contact:

Emma Johnson
M&S International Corporate PR Manager
+44 (0) 208 718 1980