Bijou Brigitte teams up with Fawaz A. Alhokair & Co. for sparkling future in Middle East

HAMBURG, GERMANY; RIYADH, SAUDI ARABIA (26 January, 2015) – Fawaz A. Alhokair & Co. ‘Fashion Retail’, in partnership with Bijou Brigitte, today announced a partnership to expand the brand internationally, with a planned launch in the Kingdom of Saudi Arabia.

Bijou Brigitte is a market leader in the fashion jewellery and accessories sector in Europe. Founded in Germany in 1963, the Bijou Brigitte Group now operates a network of more than 1,100 stores across Europe and the USA, catering to a fashion-conscious customer base with high quality pieces. Continually searching for new colour schemes, unusual formats and different materials, the Bijou Brigitte purchase team travels the world to spot the latest trends in order to bring them to consumers.


Roland Werner, Chief Executive Officer of Bijou Brigitte, said:

“Taking our brand to new consumers is a core objective for the Bijou Brigitte Group. Alhokair’s paramount position in retail markets across the Middle East, North Africa, Central Asia and Caucasus regions mean that we are guided in this ambition by very capable hands. We are looking forward to introducing Bijou Brigitte to a whole new audience, and a long and fruitful partnership with Alhokair.”


Simon Marshall, Chief Executive Officer of Alhokair, stated:

“We are delighted to partner with Bijou Brigitte, already a market leader in Europe, to offer the brand to Middle East consumers. Exacting quality standards and a laser-eyed focus on global fashion trends make Bijou Brigitte an ideal partner for Alhokair.”

About the Bijou Brigitte Group

One of the leading suppliers of fashion jewellery and accessories in Europe, the Bijou Brigitte Group has over 1,100 stores in more than 20 countries. Bijou Brigitte’s 9,000-piece product range reflects exciting global trends, and constant material checks guarantee a high quality standard. Headquartered in Hamburg, Germany, in 2013 the Group reported sales of around EUR 357 million and employed more than 3,000 people at home and abroad. Additional information is available at


About Fawaz A. Alhokair & Co. (A Saudi Joint Stock Company)

Fawaz A. Alhokair & Co. (SJSC) is a publicly traded retail conglomerate headquartered in Saudi Arabia. The company partners with over 80 international brands, operates in 16 countries and manages over 2,050 standalone mono-brand stores. The company’s proud to represent some of the leading global brands, such as Zara, Bershka, Massimo Dutti, Pull & Bear, Stradivarius, Zara Home, Uterqüe, Gap Inc., Mango, Topshop, La Senza, The Children’s Place, Marks & Spencer, Tesco F&F, and Grupo Cortefiel. Primary areas of operations include the domestic market of Saudi Arabia, other markets in the Middle East & North Africa, Central Asia, Caucasus regions, Balkan states, Europe and the United States. Alhokair was registered as a partnership in 1990, incorporated as a joint stock company in 2006 and listed on the Saudi Stock Exchange in 2006. For more information, please visit

For more information please contact:

Dominic Shales, Lexis (for Alhokair) / Tel: +44 7976 248321

Brendan Dorrian
Head of Business Development, Alhokair