Jamil Karmoul

Vice President of Development

As the Vice President of Development for Fawaz A. Alhokair & Co, Jamil is responsible for the worldwide development of tore construction and maintenance. He is an experienced veteran of the team, having been with the business for 12 years, and he played an important role in constructing the Fawaz A. Alhokair & Co business that exists today.

Paul Clifford

Chief Merchandising Officer

Paul Clifford joined the business as Group Merchandising Director in December 2014. Paul brings extensive knowledge, experience and expertise within Buying and Merchandising to the business, gained from a 20 year career in the UK working for large international blue chip organisations such as Marks and Spencer, Debenhams and TJX. In addition to this, Paul has also held key commercial roles and positions in smaller private equity backed retailers. Paul has a Bachelors Degree in Accountancy from Glasgow University.

Rami Alameddine

Chief Information Officer

Rami Alameddine joined the business as a Chief Information officer in September 2015. Rami Brings 20+ years of experience in the retail industry and around the Gulf. Prior joining the team he worked for a leading luxury retailer (Chalhoub Group).

Dr. Yassine Sibari

Executive General Director of Zara and Inditex

Dr. Yassine is from Inditex Spain, he has an impressive academic background, with a Doctorate in Linguistics, a Master’s Degree in Business Administration (International Commerce) and a Bachelor’s Degree in Spanish Philology. He was Area Manager for Zara in the Inditex Head Quarters in Spain from 1998 to 2007, before going on to be promoted as the General Director for Inditex and Zara in 2007 for Saudi Arabia, Central Asia and the Caucasus. Yassine manages the Inditex portfolio in all territories that Fawaz A. Alhokair & Co currently trade in. His product knowledge and understanding of the fashion retail market has been vital in making Fawaz A. Alhokair & Co partnership with Inditex so successful.

Sean Kerlin

Executive General Director of Alhokair Fashion Retail

Sean has 24 years’ experience of working with International Blue Chip organisations, with the last 10 years being spent in Saudi Arabia. He has held positions as COO Axiom Telecom (Telco), Sales Director Glotel (IT Recruitment), Sales Director Phones4u (Telco). Sean has a Global MBA with Manchester University which had a specific focus on International Business Strategy.

Domenico Guttadauro Mancinelli

Chief Commercial Officer

Domenico Guttadauro Mancinelli holds a University degree in Economics from The University of Palermo Italy; he joined Fawaz A. Alhokair & Co. in 2013 as Country Director Kazakhstan, eventually being promoted in January 2015 to the role of Chief Commercial Officer in charge of all commercial negotiations for the brand portfolio of the Group.

He has been in retail for over 30 years starting his career on a family business then moving to Saudi Arabia in 1997 to manage the retail and distribution of brands such as Guess and Replay in the Middle East.

Rami Muhaisen

CEO Retail Group Jordan

Rami is an Al Hokair Fashion Retail veteran, joining the team back in 1998 where he was overlooking the management of brands in Saudi Arabia. In 2006 he was handed the responsibility of opening a new market in Jordan and appointed CEO of the division there. Starting with a humble two shops opening back then, Rami was able to move Al Hokair Fashion Retail to become the largest retailer in Jordan at a group capacity of 100 shops. The group in Jordan was named as the 6th largest foreign investor in the Jordanian economy.

On top of the running of the operations in Jordan, Rami is currently opening a new market in Iraq where the company is looking to replicate the success story in Jordan.

Mohammed Subedar

Chief Business Development Officer – Fashion Retail

Mohammed Subedar is Chief Business Development Officer. He is responsible for the introduction and strategic development of new brand partner’s and commercial opportunities for Alhokair Fashion Retail Group.

Since joining Alhokair Group, in 1996, Mohammed has progressed through the company and was instrumental in the initial development and the early growth stage of the fashion retail business. He has held many senior strategic positions across many areas of the business including Retail Sales & Operations, Brand Development and International.

Mohammed has over 18 years retail experience in Saudi Arabia. Prior to joining Alhokair, He spent 20 years in Sales & Operations working for leading High street retail groups in the UK.

Mohammed holds an MBA in International Business and Emerging Markets, from the University of Liverpool.

Jamil Asmari

Director of Human Resources

Jamil has been working at Fawaz A. Alhokair & Co for more than seven years. A Saudi Arabian citizen, his appointment as HR Director in 2008 brought local experience and leadership to the HR Department. He is responsible for all aspects of HR, both locally and internationally.

Ayyaz Khan

Director of Special Projects

Ayyaz Khan joined Fawaz A. Alhokair & Co in 2008 as the Business Unit Manager for New Brands. He is responsible for company projects, business development of new countries and client relationship management for the business. He also served as the Sales Controller for the Central Region, then as Company Special Projects Director, where he worked directly for the Fawaz A. Alhokair & Co CEO, Simon Marshall. Ayyaz has previously worked for the Phones4U Group, where he performed a variety of management roles within the sales divisions.

Gor Margaryan

General Counsel

Gor Margaryan has joined the business in 2014 to heads the legal function as the General Counsel. With experience in Mergers & Acquisitions, Finance & Banking law, Intellectual Property & International Trade Law from leading law firms and financial institutions such as Freshfields, Asian Development Bank & Central Bank of Armenia. Gor holds an LL.M in International Trade Law from University of Essex, LL.M in Law & Finance from Goethe University & an MBA expected from University of Manchester.

International Senior Management Team

Shaun Kriel


Shaun has worked for Fawaz A. Alhokair & Co for the past eight years. During his retail career Shaun has developed a unique skillset covering various elements of operational retail, and he is a respected specialist in the fields of product buying, planning and brand implementation. His considerable experience, combined with an extensive knowledge of the shopping patterns of Saudi Arabian customers, makes Shaun an integral part of the Fawaz A. Alhokair & Co management team.

Miles Young

Chief Executive Officer – International

Miles joined Alhokair Fashion Retail in June 2016 as VP for CIS & Caucus and was subsequently appointed to C.E.O of the International Division in August 2016. He currently manages our 11 international territories and over 40 Brands.

He has over 30 years of retail experience and has spent the last 20 years in the GCC working with leading retailers such as Al Shaya, Majid AlFuttaim & the AlFuttaim Group. He has achieved notable success managing a vast array of International Franchise Brands and his last role before joining Alhokair was Chief Operating Officer for International Franchise Division with the Landmark Group.

Ali Al-Sharif

VP North Africa and Balkan states

Ali Al-Sharif holds a B. S.C. In Accounting & Business from The University of Jordan, he joined Fawaz A. Alhokair & Co. in 2012 as Egypt’s Country Director and was appointed as Vice President for North Africa in 2014 after recording remarkable results in Egypt, his role is to develop and grow the business in North Africa and exploit the huge potential in the continent.

Ali brings more than twenty years of experience in the Fashion, Food & Beverage, Multimedia and entertainment businesses, dealing with franchises from around the world like Zara, Gap, Virgin, Costa, Mango and many more. Having opened more than 200 retail stores in different countries and participated in the creation, management, growth and turnaround of manufacturing, wholesale and retail organizations throughout the fashion industry, he is the very epitome of a retail professional.

Sebastian K Thomas

Global Logistics Director

Sebastian K Thomas, who joined the Group in 2014 as Global Logistics Director, he has 26 years of experience in managing end to end supply chain for some blue chip companies in Dubai (Al Futtaim Group, ZAFCO, Proctor & Gamble and Ali Bin Ali Group). He is winner of “Logistics Manager of the year in Middle East” award during SCATA award ceremony in 2007 and was elevated to the Judging panel for the prestigious Middle East Supply Chain awards called “SCATA AWARDS” from 2008 to 2012. Currently a senior assessor for Dubai Government for the region’s coveted quality award “Dubai Quality Awards” (DQA). Sebastian Thomas is a veteran in Supply Chain Management & Operations and a Key Note Speaker in supply chain conferences. He holds MBA in International Business from Missouri International University, USA.