MARKS & SPENCER UNVEILS NEW FLAGSHIP STORE IN RIYADH
M&S Hayat store boasts M&S’ first Bakery and M&S Café in Saudi Arabia
Marks & Spencer (M&S) had a real treat lined up for its customers in Riyadh today with the grand opening of its brand new flagship store at the Hayat shopping mall.
With 5,400 square meters of selling space over two floors, M&S Hayat is one of the retailer’s largest international stores and has launched today with a brand new in-store format. The modernised format aims to make the store more inviting, inspiring and easy to shop for customers, with an exciting new feel to the Foodhall and fashion displays.
Jan Heere, Marks & Spencer’s International Director, said:
“We’re proud to have unveiled our new flagship store at Hayat today, located at one of Riyadh’s most popular shopping destinations. The first of our new-look store formats in the Middle East, M&S Hayat showcases the best of M&S to our customers across the Kingdom. The store also boasts some exciting new features, such as our first in-store Bakery and M&S Café in Saudi Arabia – offering something truly unique and special to our customers shopping at the store.”
Speaking at the opening of the store, Simon Marshall, CEO of Al Hokair Fashion Retail, M&S’ longstanding franchise partner, said:
“Marks & Spencer is internationally renowned for its unrivalled and exceptional quality clothing and food products – quality that sets it apart from the competition. We’re delighted to now be offering customers our best shopping experience at our largest M&S store in Saudi Arabia, where all their shopping needs are catered for under one roof. Today’s celebrations have been a great success and we’re looking forward to welcoming more customers from across Riyadh to the store.”
Stylish fashions and homeware
At the store customers can get their hands on the most extensive range of M&S products in Saudi Arabia across womenswear, lingerie, menswear and kidswear.
In addition, customers can shop M&S’ new homeware department – offering everyday essentials such as bedding and towels, stylish soft furnishings, as well as quality tableware and kitchenware.
Each of M&S’ popular clothing brands are very clearly segmented at the store, with distinct brand identities that allow customers to see which brand best meets their personal style preferences. This is highlighted for customers through unique branding, visual merchandising kit and propping. For example, Limited Collection has an edgy, fashion-focused feel with an illuminated catwalk.
Unrivalled quality food
The store’s new-look Foodhall showcases the quality of M&S food, better highlighting M&S’ position as a speciality food retailer. Over 350 food products are available offering a wide range of traditional British favourites, speciality international food and for the first time, frozen food including M&S’ ‘chilled to frozen’ ready meals.
The store also boasts a 48-seat M&S Café offering Fairtrade teas and coffees, salads, sandwiches, hot meals and traditional British Afternoon Tea.
Grand opening celebrations
M&S launched the store with a unique marketing campaign designed to capture customer’s imaginations. Customers enjoyed a video projection and light show on the exterior of Hayat Mall, the first of its kind in Riyadh, which detailed the brand’s history and extensive product range from the new A/W collections. Inside the store, shoppers were treated to a stylish menswear fashion show to launch the new season followed by a celebratory tasting event.