F&F – Tesco Fashion’s F&F franchise concept

Tesco is today announcing a new franchise model for F&F as it looks to turn the fashion label into a major global brand. F&F clothing and accessories will first become available in Saudi Arabia early next year as part of a franchise agreement with retailer Fawaz Abdulaziz Al Hokair & Co (SJSC). Tesco is also exploring further franchise opportunities in other countries.