Fawaz AlHokair Group announces the launch of two new Gap stores in Saudi Arabia

RIYADH – March 03, 2013 – Fawaz Al Hokair Group announced today that there will be two new Gap stores added to their fleet of stores in Saudi Arabia. The first store will be in Kingdom Mall and opened last February, followed by the Salaam Mall in Jeddah in April.

In 2007 Fawaz Al Hokair entered into a Franchise agreement with Gap Inc. The first market under this agreement was Saudi Arabia with the first stores opening in late 2007, followed by an expansion of the agreement to manage the Gap and Banana Republic brands across six additional markets; Jordan, Egypt, Georgia, Kazakhstan, Azerbaijan and Armenia. This partnership has proven to be successful endeavor with the total number of Gap stores reaching 40 across all seven markets.

The new store at Kingdom Mall in Riyadh will be an incredible representation of the best of the Gap brand. The Gap stores will offer the Gap, GapKids, and babyGap collections. The store is located in a prime section of the new mall.

“This is another momentous occasion for us at GAP. From when we entered the market, it was clear that the Saudi customer is a discerning shopper, who has a very individual and fashion forward sense of style. With this at the forefront at our minds, we are opening our new stores in Kingdom mall and Al Salaam Malls, making the best of what GAP offers available to our Saudi customers” commented Mohammed Subedar, General Manager of the GAP & Banana Republic in the Kingdom.

Both stores will open with the Spring 2013 collection. This spring, Gap reimagines its 1969 denim offerings in a luminous spectrum of colors, including new indigo washes and prints. Featuring updated refined fits, new lengths and a broad range of colors – from hot coral to icy mint – in solids, patterns and prints. Both men and women alike can infuse color into their spring wardrobes.

Gap’s Spring global marketing campaign, Denim Evolved, introduces the new 1969 Skimmer Jean for women and the new 1969 Slim Canvas Jean for men. These new styles are an evolution of brand favorites, like the Always Skinny and Legging Jean, and pair with the silk blend mariner striped and printed knits. Additional fashionable toppers, perfect for layering, include the essential Academy Blazer for women in ponte, pique and stripes, and the classic Modern Oxford shirt for men in solids and chambray.

Since opening its doors in 1969, Gap brand has been known for offering consumers cool, modern American designs fit for every occasion in modern life. Customers worldwide have looked to the brand for on-trend, casual clothing and accessories that help them express their personal sense of style.