Shasa USA, and Fawaz A. Alhokair & Co Initiate International Expansion Plan for Shasa Stores

Fawaz A. Alhokair & Co. to launch and expand the Shasa brand across the Middle East and North Africa, after opening the world’s first Shasa franchise store in July. 

LOS ANGELES, CA; RIYADH, SAUDI ARABIA (October 2, 2014 — HOKAIR, TADAWUL) – Fawaz A. Alhokair & Co. SJSC, and its affiliates, in partnership with Shasa USA, today announced expansion plans that will bring the brand to a number of countries in the Middle East and North Africa.

The first 5,113 square-foot store in Salaam Mall in Jeddah has opened and will be followed by several more across the region.

Shasa is inspired by fashion-forward women around the globe, which is prevalent in its variety of must-have styles and modern architectural design. The overall impact is impressive, creating an experience that has global appeal in this very competitive market sector.

Simon Marshall, Chief Executive Officer of Fawaz A. Alhokair & Co., stated: “We are of course honoured to be selected by the Shasa USA team, as their first global franchise partner and to open the very first Shasa store in the Middle East. The agreement is testimony to our efforts to explore the world and discover exciting new retail brand formats, which offer consumers differential. This is coupled with the Shasa USA team’s ambition to reach new customers around the world.”


About Shasa USA

Shasa, the multinational fashion retailer, is based in Los Angeles, California and offers the latest trends in apparel, jewelry, accessories, and footwear. Shasa opened its 100th store in its hometown city of Los Angeles on November 2nd, 2013. The international locations are throughout Mexico, El Salvador and Honduras. Shasa’s expansion around the world has been growing rapidly, due to heavy demand by loyal customers and its top-ranked social media channels.

Shasa’s fashion is so up-to-the-minute, trendy, and affordable, that it truly capitalises on its Fresh Fashion Daily mantra. The shopping experience doesn’t end with their brick and mortar stores; Shasa will be launching their eCommerce division in the fall of this year.


About Fawaz A. Alhokair & Co. (A Saudi Joint Stock Company)

Fawaz A. Alhokair & Co. (SJSC) is a publicly traded retail conglomerate headquartered in Saudi Arabia. The company partners with over 65 international brands, operates in 17 countries and manages over 2,100 standalone mono-brand stores. The company’s proud to represent some of the leading global brands, such as Zara, Bershka, Massimo Dutti, Pull & Bear, Stradivarius, Zara Home, Uterqüe, Gap Inc., Mango, Topshop, La Senza, The Children’s Place, Marks & Spencer, Tesco F&F, and Grupo Cortefiel. Primary areas of operations include the domestic market of Saudi Arabia, other markets in the Middle East & North Africa, Central Asia and Caucasus regions and the United States. Fawaz A. Alhokair & Co. was registered as a partnership in 1990, incorporated as a joint stock company in 2006 and listed on the Saudi Stock Exchange in 2006. For more information, please visit


For more information please contact:
Dominic Shales, Lexis (for Alhokair) / Tel: +44 7976 248321

Brendan Dorrian
Head of Business Development, Fawaz A. Alhokair & Co