La Vie En Rose

  • Category:
  • Lingerie

La Vie En Rose is a leading speciality lingerie retailer based internationally with the aim of producing underwear that is feminine, sophisticated and sensual, the brand’s designs are extensively researched and painstakingly put together.

La Vie En Rose appeals to women aged 25 to 45, and its collections are as varied as its clientele. Perfectly fitted bras ensure your comfort, while silk lingerie can be chosen for that added bit of luxury, or for a special occasion. Cotton pyjamas and loungewear are also available, alongside a fashionable swimwear collection.

‘It’s all about natural beauty’, is the La Vie En Rose motto. All of the brand’s garments are on-trend, but remain understated enough to allow your own beauty and personality to shine through.

From simple beginnings, La Vie En Rose has grown to become a lingerie retailer with an international presence. You can now visit its stores in countries across the Middle East, as well as Morocco, Egypt, Georgia and Kazakhstan. To find out more about the brand, visit

Country Number of Stores
Saudi Arabia 36
Azerbaijan 2
Georgia 1
Egypt 7
Jordan 5
Morocco 1
Total Stores 52