RIYADH, SAUDI ARABIA (TADAWUL: ‘HOKAIR’) – Fawaz A. Alhokair & Co., one of the world’s most recognized retail franchise groups, the brand behind the brands, has unveiled its private label retail subsidiary, “INC.”.
With a rich heritage as a global retail franchisee, the brand launch coincides with Alhokair’s emergence as a brand owner and franchisor.
INC. represents a positive and transformative trend in private label retailing, combining instantly recognisable quality, fast fashion, and affordable prices. Set within a large store format, INC. will address consumer needs: from apparel to accessories, and footwear to fashion.
“Our new retail format, INC. signals a new direction for our company, and it will become a go-to brand for those who want to be able to purchase high quality products across a range of categories – a complete lifestyle through one brand”, said Simon Marshall, Chief Executive Officer of Alhokair. “It is our declaration of private label retailing – an invitation for the consumer to participate, to enjoy true value and exercise choice. It’s more than a name, or a logo, it’s a lifestyle choice.”
“At Alhokair we know first hand what consumers demand, in each of the sixteen markets in which we operate”, said Marshall. “We’ve grown globally by addressing those demands through our brand portfolio and now, with INC. we believe we’ve created an innovative retail format which addresses white space within the retail sector; a brand format which will build on the best of fast fashion, at every-day-low-prices and recognisable quality. Our ambition to develop and grow our own retail brands has signalled a step change in corporate culture at our headquarters, and I’m immensely proud of our achievements so far. We’re smarter, faster, and more innovative than ever before. This can occur anywhere with the right attitude and approach to customer needs. This is what our new brand INC. represents.”