Our Fashion Story

 

Today we operate over 1000 stores throughout the Kingdom of Saudi Arabia and represent over 80 international retail brands. The last three years have seen outstanding business growth, placing us in a strong position for expansion. The history of Alhokair's fashion retail
business has seen three distinct phases.
Creation
1990 to 1996
Progress
1997 to 2004
Strategic
Innovation
2005 to 2009

Moving confidently into the future

THE EARLY STAGES

1990 saw the start of our retail and wholesale enterprises, entering the market with off-the-rack clothing, shoes, textiles and perfumes. Immediate success encouraged the team to spearhead franchise relationships and bring high-street fashion brands into Saudi Arabia.
With development strategies focused on relationship retailing, facilitation and managing product flow, We were able to attract up-to-date International retailers into an opportunity rich market. "Building and maintaining ethical relationships is at the core of Alhokair's business.
The merging of international retail skills with local business expertise was the backbone of our early success in the Saudi market."

THE NEW PHASE

By 1997, retailing in Saudi Arabia was undergoing a sweeping change — a move to international retailing. Assured of profitability, consistent delivery and professional marketing and advertising, foreign brands were eager to stake their claim in this lucrative market. Each year we added new brands and franchises. And by 2004 the company was well established as a major franchise holder, with interests in almost every segment of the fashion market. On January 4, 2006, we converted our legal status to a limited liability company. Subsequently it has been converted to a joint stock company in accordance with the resolution of the Minister of Commerce and Industry.